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Improve profitabilty, reduce the high cost of customer churn
Posted: 01 Sep 2007
Customer satisfaction matters, how do we improve it?
As satisfied customers spend more, say positive things about the supplier and demonstrate higher levels of loyalty there is a tacit belief in a correlation between customer satisfaction and business growth. The well established research by Reichheld and Sasser1 provides further insight into the relationship between customer loyalty and profitability.
BBC Business News
Fixed retirement age to be axed
People reaching the age of 65 will no longer be forced to retire from October next year, under plans announced by the government.
House price inflation eases again
UK house prices fell 0.5% in July, the Nationwide says, cutting the annual rate of house price inflation to 6.6% from 8.7%.
BSkyB profits on high definition
Satellite TV group BSkyB reports a sharp jump in profits, driven by new subscriptions, particularly for high definition services.
